Slow motion sneeze as scare campaign art

Awesome new ad from the South Australian Government that combines artfully executed slow motion video with some of the tell-tale signs of scare campaign advertising tactics…

“There’s a lot of competition to get attention so you need to have a very stark message, a sharp message, and I think this ad, in a very short amount of time, gets the message across in a very graphic way.”

— SA Health Minister, John Hill

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6 Responses to Slow motion sneeze as scare campaign art

  1. Andrew says:

    I’m sorry that is disgusting

  2. TimC says:

    I thought it was an ad to cover your nose when you sneeze

  3. Emmanuel says:

    I wonder how this will impact the social life of the actress we can see in this ad…

  4. Wow says:

    I wish I could download that video and use it for teaching methods of germ spreading. Amazing.

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