Sun, Java and Other Shoes

“JAVA is a technology whose value is near infinite to the internet, and a brand that’s inseparably a part of Sun (and our profitability). And so next week, we’re going to embrace that reality by changing our trading symbol, from SUNW to JAVA.” — Jonathan Schwartz, The Rise of JAVA – The Retirement of SUNW

… and now we’re left waiting for the other shoe to drop.

If the Java brand were not already so overloaded — for example, 95% of Sun’s “Java Desktop System” is not even remotely related to Java — my gut reaction may have been more positive. That said, they’ve been making some good moves recently, so I’m loathe to think this change isn’t part of a broader narrative.

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2 Responses to Sun, Java and Other Shoes

  1. Wolfger says:

    I’m thinking, “more PHBs will be inclined to buy stock in JAVA than SUNW, just for name recognition.” I don’t see how the stock name change (or any name change, for that matter) makes any difference to any technically minded person. That is, unless psychology is your interest.

    …and what’s wrong with overloading, anyway? Programmers do it all the time. 🙂

  2. FUD says:

    It’s a terrible idea and a waste of money when the company is facing yet *more* layoffs– most people at Sun have no interest or use for Java in their jobs. So while it’s only a ticker name, it’s one that suggests that Java is central to Sun’s business, which is just marketing FUD.

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