Be the signal » sun http://bethesignal.org where we're going, we don't need roads... Thu, 26 Jan 2012 05:52:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Sun, Java and Other Shoes http://bethesignal.org/blog/2007/08/24/sun-java-and-other-shoes/ http://bethesignal.org/blog/2007/08/24/sun-java-and-other-shoes/#comments Thu, 23 Aug 2007 18:29:16 +0000 Jeff Waugh http://perkypants.org/blog/2007/08/24/sun-java-and-other-shoes/ Continue reading →]]> “JAVA is a technology whose value is near infinite to the internet, and a brand that’s inseparably a part of Sun (and our profitability). And so next week, we’re going to embrace that reality by changing our trading symbol, from SUNW to JAVA.” — Jonathan Schwartz, The Rise of JAVA – The Retirement of SUNW

… and now we’re left waiting for the other shoe to drop.

If the Java brand were not already so overloaded — for example, 95% of Sun’s “Java Desktop System” is not even remotely related to Java — my gut reaction may have been more positive. That said, they’ve been making some good moves recently, so I’m loathe to think this change isn’t part of a broader narrative.

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