Be the signal » scare campaign http://bethesignal.org where we're going, we don't need roads... Thu, 26 Jan 2012 05:52:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Slow motion sneeze as scare campaign art http://bethesignal.org/blog/2009/04/06/slow-motion-sneeze-as-scare-campaign-art/ http://bethesignal.org/blog/2009/04/06/slow-motion-sneeze-as-scare-campaign-art/#comments Mon, 06 Apr 2009 07:17:30 +0000 Jeff Waugh http://bethesignal.org/?p=1441 Continue reading →]]> Awesome new ad from the South Australian Government that combines artfully executed slow motion video with some of the tell-tale signs of scare campaign advertising tactics…

“There’s a lot of competition to get attention so you need to have a very stark message, a sharp message, and I think this ad, in a very short amount of time, gets the message across in a very graphic way.”

– SA Health Minister, John Hill

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