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Slow motion sneeze as scare campaign art

Awesome new ad from the South Australian Government that combines artfully executed slow motion video with some of the tell-tale signs of scare campaign advertising tactics…

“There’s a lot of competition to get attention so you need to have a very stark message, a sharp message, and I think this ad, in a very short amount of time, gets the message across in a very graphic way.”

— SA Health Minister, John Hill

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