Slow motion sneeze as scare campaign art

Awesome new ad from the South Australian Government that combines artfully executed slow motion video with some of the tell-tale signs of scare campaign advertising tactics…

“There’s a lot of competition to get attention so you need to have a very stark message, a sharp message, and I think this ad, in a very short amount of time, gets the message across in a very graphic way.”

 — SA Health Minister, John Hill

http://www.abc.net.au/reslib/200904/r357181_1644198.flv

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This entry was written by Jeff Waugh, posted on April 6, 2009 at 17:17, filed under General and tagged advertising, bullet time, flu, influenza, john hill, scare campaign, slow motion, sneeze, south australia, video. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

6 Comments

  1. David
    Posted April 6, 2009 at 17:53 | Permalink | Reply

    Ewwww….

  2. Andrew
    Posted April 6, 2009 at 18:23 | Permalink | Reply

    I’m sorry that is disgusting

  3. TimC
    Posted April 6, 2009 at 18:41 | Permalink | Reply

    I thought it was an ad to cover your nose when you sneeze

  4. Emmanuel
    Posted April 7, 2009 at 00:23 | Permalink | Reply

    I wonder how this will impact the social life of the actress we can see in this ad…

  5. Wow
    Posted April 10, 2009 at 16:51 | Permalink | Reply

    I wish I could download that video and use it for teaching methods of germ spreading. Amazing.

    • Jeff Waugh
      Posted April 10, 2009 at 16:58 | Permalink | Reply

      @Wow: I’m just hotlinking the FLV from the ABC website, so just look at the source of this page, and download that file. Presto. :-)

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