“JAVA is a technology whose value is near infinite to the internet, and a brand that’s inseparably a part of Sun (and our profitability). And so next week, we’re going to embrace that reality by changing our trading symbol, from SUNW to JAVA.” — Jonathan Schwartz, The Rise of JAVA – The Retirement of SUNW
… and now we’re left waiting for the other shoe to drop.
If the Java brand were not already so overloaded — for example, 95% of Sun’s “Java Desktop System” is not even remotely related to Java — my gut reaction may have been more positive. That said, they’ve been making some good moves recently, so I’m loathe to think this change isn’t part of a broader narrative.