Today, Pipka came home with a story about a customer who was considering moving to a 100% Windows environment because he was merely unfamiliar with Linux.
Now, I wouldn’t recommend the strategy she used in the general case — in fact, I’d find it hard to recommend it under many circumstances at all — but here’s how she began her successful save today:
“Have you seen the film, Independence Day?”
Update: That’s not an IMDB or Wikipedia link… 
3 Comments
You were wrong on your business target, you should have started up a PR consultancy business! :)
How unexpected! What was her next line?
wicked email. Groovy. Great.